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The Rise of Social Media and the Digital Age: For Better or Worse?

Digital media platforms have impacted our lives exponentially over the last decade to the point where the majority of us can’t seem to live without them, being constantly attached to our phones as if they were a lifeline. The market for modern media is as competitive as ever, with apps and sites such as Facebook, Twitter, Instagram and Snapchat trying to make an impact on their audience the same way Myspace did in 2005. You could argue that Facebook is still the most influential site in the past decade with over 1.79 billion registered users; but what is fuelling this growth and how are they and other platforms impacting on today’s consumer audience?

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